University Work

‘Plagiarism’ may be a term you are very familiar with, however, if you have not heard of it before it is the act of copying other people’s words, work and ideas. It can be tempting to plagiarise, especially when your work load begins to mount and the pressure rises. It can seem like the easy…

A critical review is a type of assignment that requires you to read an academic journal and then review it. This is not a straightforward task as you need to use your own judgement in order to understand the article and then present your reviews. Furthermore, the criteria for a critical review can vary to…

Many university essays require the creation of a comprehensive marketing plan for an existing or fictional organisation. Not only this, marketing plans are essential for real world businesses and will often be created by a marketing agency. Popular frameworks in this field include Business Model Canvas, a Balanced Scorecard analysis as well as more traditional solutions…

Essay writing can be a tricky task for students. This is because the tone of academic essays is expected to be formal. Such a formal tone of writing is not easy to master. However, there are certain words and phrases that could help you in simplifying the process. So, here are 10 of the best…

Regardless of the wide-spread opinion that formal education is getting less important for successful employment, companies still rate their applicants based on academic achievements. Good grades are an effective way to become more competitive in the labour market. Students are expected to write distinction-level essays and dissertations to apply for well-paid jobs after graduation. Obviously,…

In the modern world, content uniqueness has become one of the key performance indicators in Education, SEO and marketing. This forced many copywriters to pay special attention to their phrasing and the novelty of their ideas and thoughts. However, there is a category of people for whom the threat of plagiarism is most severe. A…

What is Porter’s 5 Forces? Porter’s Five Forces is one of the most widely used marketing analysis instruments, allowing an understanding of a company’s competitive environment. In addition, Porter’s Five Forces is designed to assess the overall attractiveness of a particular industry for other market players. Students often use this instrument to assess the competitiveness…

You are finally done with your survey or experiment. It is time to put your findings together as a research paper, and it is not an easy part. These tips will help you navigate the way. Craft a Catchy Heading Think of the heading that will make the tutor curious to read your paper.  …

Introduction The academic writing style is quite different from other styles of writing. The primary distinction that makes it different is the choice of words. The words that are written in this form of writing need to be chosen extremely wisely. This is because academic papers must adhere to the principles of critical writing. At…