Sample Reports
This page lists a bank of sample reports, written by the experts here at 15writers. These are free resources that you can use as inspiration or references, if needed. Our Bachelors, Masters, and PhD level reports are written on a range of different topics in the areas of Business, Marketing and Finance. We also have reflective report examples. We continue to add to our free resources over time, so check back occasionally to see any updates.
Our Sample Reports
You can read an abstract to the report by clicking on the plus sign next to the topic. If you want to read the full report, just follow the “click here” link. Each report is fully referenced – you will find a list of sources at the end of the report, which you can use if needed. You will also be able to see which of our writers completed the report. This means that if you like the style of writing, or the quality of the report and you are interested in that particular writer completing something for you, they can be requested on the order form.
More Samples from 15 Writers
If you want to see any more samples completed by our team of writers, you can check out our Dissertation samples, or our example essays.
Business Reports
Corporate social responsibility (CSR) is a relatively well-studied concept assuming that acting in the interests of local communities, company workers and society in general can be both ethical and beneficial for organisations from a strategic perspective (Hermawan and Mulyawan, 2013). While a certain degree of these activities is required by legislative provisions, it is widely accepted that CSR practices should be proactive and modern companies should seek the ways to go beyond these requirements in their efforts.
Written by Katy J.
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The aim of this report is to present and justify a business plan of opening a specialty bakery in Leeds, Yorkshire. Considering the growing demand for specialty bread products in the UK (Kantar Worldpanel, 2016; Mintel, 2017), it is reasonable to invest in a venture exploiting this opportunity. Leeds was selected as a large city, major business centre and tourist destination generating a strong potential demand that has not yet been fully addressed by the existing market players.
Written by Anna D.
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Bloomberg LP is a US-based global provider of financial services focused on financial data and the creation of investment programmes (Bloomberg, 2018a). Academic researchers argued that the demand for data-driven value propositions in the financial sector would be high within the next 5-10 years, particularly in the developing countries (Kumar et al., 2018). At the same time, the financial services industry is shifting rapidly to include new marketing channels and technological advances improving the delivery of value such as personalised mobile apps (Karjaluoto et al., 2018). This raises the question of whether Bloomberg LP is able to address these strategic shifts in the sector landscape. The current report critically analyses the above issue.
Written by Anna D.
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The retail industry is one of the most competitive and saturated markets in the UK. Numerous challenges that exist in the macro and micro environment pose a serious threat to retailers’ competitiveness and survival (Morden, 2016). The aim of this report is to critically analyse the internal and external business environment of Tesco, a British multinational groceries and general merchandise retailer (Tesco, 218a). For this purpose, a range of strategic management and marketing instruments, such as PESTLE, SWOT, Porter’s five forces and value chain have been utilised. Based on the produced findings, practical recommendations as how Tesco could add to its competitiveness in the retail market are formulated.
Written by Anna D.
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This academic assignment analyses the findings arising from the primary data with a focus on employee skills and capabilities. The investigation is divided into 4 sub-sections. The first part covers the key issues encountered by the participants when transitioning to the use of risk management tools. The second section establishes what human resource capabilities were required for improving the adoption of risk management software. The third sub-section illustrates the methods that were chosen by the interviewees as a means of addressing human resource challenges. The assignment is concluded with a summary of the key findings.
This qualitative analysis explores the use of artificial intelligence (AI) in analysing consumer behaviour patterns in the budget hotel segment. This emerging technological trend is already changing the ways marketers explore consumer data and establish marketing communication with prospective customers in many industries. Its potential value for budget hospitality organisations suggested the need to analyse its potential more in-detail. The unique nature of the studied subject suggested that the qualitative data should be processed using a thematic analysis.
Between 2018 and 2019, the key economic indicators of Marks & Spencer (M&S) had demonstrated a downward tendency during the last year, namely from 10,698.2 million GBP of revenues in 2018 to 10,377.3 million GBP in 2019 and 10,181.9 GBP in 2020 (Marks & Spencer, 2020a). Within the scope of the 10-year table covering the period of 2010-2020, this continuing three-year decline may be seen as a downward slope from the previous steady growth trend (Statista, 2019c). The analysis of other company indicators has suggested another highly problematic area that could potentially cause these problems.
Marketing Reports
The UK fast-food industry is characterised by the severe competition between local and international chains that are currently trying to maintain their profitability in the declining post-Brexit economy (Lubin, 2016). The analysed Subway company is one of the most successful organisations in this segment on the global scale (Harwell, 2015). However, this chain is currently experiencing multiple problems caused by its expansive growth and the growing pressure from the competitors in the UK market (Peterson, 2016). The aim of this report is to identify specific gaps in the current marketing strategy of Subway and formulate practical recommendations on addressing the identified inefficiencies.
Written by Josh A.
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Tesco is the largest groceries and general merchandise retailer in the UK (Statista, 2018). It offers a wide range of products and services, starting from fresh food and bakery to financial and telecommunication services (Tesco, 2018e). However, continuously intensifying competition in the retail industry puts certain pressures on Tesco and its competitive position. The aim of this report is to analyse Tesco’s marketing strategy and identify how it could be improved to add to its competitiveness.
Written by Josh A.
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The market situation in the modern environment is changing quickly due to disruptive innovation trends, the entry of new market players, and the development of new communication technologies, which forces most companies to revise their marketing plans more often than before (Bolton et al., 2019). This activity is characterised by increasing complexity because decision-makers need to account for multiple factors including the available resources, the competence of existing staff members, the unique ways of creating customer value, and the targeting decisions defining the scope and focus of future campaigns.
H&M is a global brand that presently operates in more than 60 countries (H&M, 2019b). The unique element of its internationalisation strategy is the use of diverse market entry modes. While its physical stores usually operate as directly owned subsidiaries, it also maintains an online presence in more than 30 countries allowing customers to receive their orders via franchisees (H&M, 2019c). These entry modes are usually applied in some developing markets including Egypt, India, Indonesia, and Thailand where the traditional company business model cannot be realised due to regulatory barriers or high levels of investment risks (H&M, 2019d). The aim of this report is to perform a strategic marketing analysis of potential H&M expansion into India.
Modern marketing communication is gradually moving towards the integration of different channels, campaigns, and messages in a way where they reinforce one another and create value synergies (Juska, 2021). This trend implies the need to move away from the use of promotional instruments as isolated tools and embrace the new paradigm in which their choices are dictated by a larger strategic perspective rather than short-term goals. At the same time, this approach to integrated marketing communication requires thorough planning due to the increased complexity of alignment between the elements involved. Moreover, the speed of negative word-of-mouth emergence in both online and offline environments has increased manifold with poorly performing firms seeing adverse financial effects of their campaign failures within days rather than months (Azemi et al., 2020). This report presents a marketing communications plan for Starbucks.
The global pandemic forced many firms to put their strategic marketing plans on hold and accept the continuously changing status quo as an impassable barrier due to the high risks of non-performance (Fatmawati, 2021). As restrictions are being gradually lifted across the world, many practitioners are presently making their first cautious steps to testing new promotional strategies and exploring the new normal. On the one hand, online communication channels have experienced an ongoing growth stimulated by the involuntary adoption of remote orders and deliveries by thousands of customers.
Finance Reports
Financial analysis based on a comparison of the company's financial statements is critical in making investment decisions and evaluating the company's performance. Depending on the purpose of such an analysis, there are many financial instruments for assessing the financial position of a company. One of the most common financial instruments that not only allows users to assess the company's performance, but also provides an opportunity to compare with industry averages, is ratio analysis (Baker and English, 2011).
Written by Carl R.
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In search of a combination of investments that provide the maximum return in a volatile market, private investors, traders and fund managers are faced with an asset allocation problem (Parigi and Pelizzon, 2008). The optimal strategy should be based on a model that estimates, assesses and manages uncertainty. One of the most popular approaches to asset allocation is the mean-variance portfolio optimisation based on the Modern Portfolio Theory (Markowitz, 1952, 1959). The aim of this approach is to allocate funds in such a way that the maximum return on investment for a given level of risk would be achieved.
Written by Matthew R.
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Other Subject Reports
The aim of this essay is to consider the extent to which the Enlightenment Movement influenced the American Revolution. The Enlightenment Movement, also known as the Age of Reason or the Age of Enlightenment, was an intellectual and philosophical movement that originated in Europe in the seventeenth and eighteenth centuries.
Written by Joanna W.
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Reflective Reports
The purpose of this personal development plan (PDP) is to provide the reader with a critical analysis and transparent appraisal of my leadership skills and competencies as well as strengths and weaknesses. In addition, this personal analysis allows for considering my future leadership development. The PDP consists of an introduction, personal analysis, objectives for personal development, action plan and conclusion.
Written by Sarah L.
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This report outlines the constituent elements of a personal development and learning plan including SWOT and PESTLE analyses, stakeholder mapping, and SMART goal-setting. This evaluation provides an in-depth understanding of individual barriers to realising the career aspirations of a young specialist in the labour market. Additionally, the author appraises the learning process and the ways of its optimisation. The sample analysis is performed from the standpoint of a university graduate and outlines the decision-making process in the conditions of maximal uncertainty and a variety of viable options.
This personal reflection report provides an overview of my personal growth problems as a fifth-year MSc student studying management and a part-time specialist with managerial functions.
