Welcome to our blog. Here you will find helpful articles, latest industry insights and various writing tips and tricks.
Taking notes in Masters lectures is one of the most important factors that could help you in your exam preparations. Although most students take notes, many of them are unaware of the right way to take notes. This article will help students in understanding how to take notes in the correct manner so that these…
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‘Plagiarism’ may be a term you are very familiar with, however, if you have not heard of it before it is the act of copying other people’s words, work and ideas. It can be tempting to plagiarise, especially when your work load begins to mount and the pressure rises. It can seem like the easy…
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A critical review is a type of assignment that requires you to read an academic journal and then review it. This is not a straightforward task as you need to use your own judgement in order to understand the article and then present your reviews. Furthermore, the criteria for a critical review can vary to…
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Many university essays require the creation of a comprehensive marketing plan for an existing or fictional organisation. Not only this, marketing plans are essential for real world businesses and will often be created by a marketing agency. Popular frameworks in this field include Business Model Canvas, a Balanced Scorecard analysis as well as more traditional solutions…
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Essay writing can be a tricky task for students. This is because the tone of academic essays is expected to be formal. Such a formal tone of writing is not easy to master. However, there are certain words and phrases that could help you in simplifying the process. So, here are 10 of the best…
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Regardless of the wide-spread opinion that formal education is getting less important for successful employment, companies still rate their applicants based on academic achievements. Good grades are an effective way to become more competitive in the labour market. Students are expected to write distinction-level essays and dissertations to apply for well-paid jobs after graduation. Obviously,…
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Many universities and a wide variety of courses offer placement years or placement units for internships and work experience within their degree course. Often a placement year is optional and students find placement units tedious or irrelevant to the degree itself and worth very few marks towards their final grade. However, analysing the positives of…
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If you’re thinking of doing a Masters degree then you have to realise that at some point you will be called into an interview, either with the course leader or a lecturer on the course. Interviews can be daunting, and since you are stepping into postgraduate education it might be the case that you have…
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In the modern world, content uniqueness has become one of the key performance indicators in Education, SEO and marketing. This forced many copywriters to pay special attention to their phrasing and the novelty of their ideas and thoughts. However, there is a category of people for whom the threat of plagiarism is most severe. A…
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What is Porter’s 5 Forces? Porter’s Five Forces is one of the most widely used marketing analysis instruments, allowing an understanding of a company’s competitive environment. In addition, Porter’s Five Forces is designed to assess the overall attractiveness of a particular industry for other market players. Students often use this instrument to assess the competitiveness…
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