Marketing Dissertation Topics
-
How to Achieve Sustainability Differentiation in the ‘Zero-Zero-Zero’ World? The Case of Jaguar Land Rover.
-
Using Software as a Driver of Differentiation for Physical Products in the Home Appliance Industry.
-
The Value of Cross-Industry Strategies of Grocery Retailers in the UK as a Method of Increasing Market Share.
-
The moderating role of culture in the relationship between celebrity endorsement and consumer purchasing behaviour
-
Measuring Consumer Perceptions of Value of ‘Green’ Products in the UK Fashion Accessory Sector.
-
An Analysis of Consumer Preference Trends in Purchasing Plant-Based Meat among Non-Vegans and Non-Vegetarians.
-
Does the Buy Online, Pick Up In Store (BOPIS) Model Provide Increased Perceived Value to Consumers of Fast Fashion Brands?
-
Consumer Trust as a Driver of Competitive Advantage for Providers of Residential Renewable Energy Products and Services.
-
Do HubSpot and Intercom Increase the Conversion Rates of Online B2B Retailers?
-
The Strategies of Managing Privacy of the Guardian and the Telegraph and Their Effect on Customer Loyalty.
-
The Efficacy of Pricing Strategies for Grocery Retailers Facing Consumer Hoarding. Comparing Profitability and Liquidity Outcomes.
-
Is High-Speed Delivery Reducing the Validity of Price Premiums in Online Retail?
-
Pricing Automation for Gadget Re-Sellers in the UK as a Strategy of Increasing Sales.
-
An Investigation into Consumer Reactions to Requests to Disable Ad-Blocking Software.
-
Live Streaming Services as an Instrument of Raising Consumer Awareness and Desire: Relevance to the Video Game Industry.
-
Does Ephemeral Content Create a Fear of Missing Out in the Hospitality Industry?
-
The Concept of Youthfulness in the Marketing of Cosmetics to Baby Boomers in Scotland.
-
Defining Customer Value in the Marketing of Mental Health Apps on Google Play and App Store.
-
The Impact of Augmented Reality (AR) Marketing Apps of British Furniture Firms on Sales Volume.
-
Voice Recognition Software and Natural Language Processing Tools in the Improvement of Customer Relationship Management for Telecom Companies.
-
Do Consumers React Negatively to Chatbots? Evidence from the UK Banking Industry.
-
The Applicability of the Two-Stage Model of Customer Relationship Management Systems to the B2B Selling Teams of Saudi Aramco.
-
Artist Branding on Print Stores: Measuring the Relevance of Brand Awareness and Perceived Quality.
-
The Effect of a New Company Logo on Brand Awareness and Consumer Retention to Sports Apparel Brands.
-
Is the Greta Thunberg Effect Real? An Investigation into Consumers’ Sustainability Perceptions of Volkswagen in the UK.
-
Consumer loyalty in the retail industry: A case study of Sainsbury’s
-
The Impact of Casheerless Technology on Customer Satisfaction in British Grocery Stores.
-
Does Fully Automated Customer Service Improve Customer Satisfaction in the UK Banking Industry?
-
How Do Data Breaches Affect Consumer Retention? The Case of Uber.
-
Key Bidding Strategies for Purchasing Search Terms Advertisements on Google by Software SMEs.
-
Do Account-Based Marketing Programmes Stimulate Customer Relationships in the B2B Sector?
-
AI Analysis of B2B Customer Communications as a Way to Improve Sales Team Performance.
-
The impact of social media on information search and post-purchase evaluation of alternatives
-
Methods of Retaining Social Media Users in the Age of Social Media Detox for Software Firms in the UK.
-
Sports Brands’ Strategies of Using TikTok to Improve Brand Equity.
-
The Contribution of Instagram Stories to Increasing Consumer Awareness of New Luxury Fashion Products.
-
GDRP as a Limitation to SMEs’ Ability to Segment Markets: Tourism Firms in Qatar.
-
Corporate Approaches to Measuring Intent Signals as Markers of Consumer Segments in Fast Fashion.
-
Evaluating Intent Signals of Netflix Users: Are Content Preferences Indicative of Customer Segments?
-
Evaluating the Readiness of the Home Appliance Industry in China to the Adoption of 5G Technologies.
-
The Performance of AI Algorithms in QA Testing Compared to Human Testers in the Video Game Industry.
-
Critical Success Factors of Social Media-Based Customer Engagement in New Product Creation.
