Business dissertation aim:
To examine how technology companies manage information and cyber risks in their supply chains.
- To identify the key internal and external sources of cyber and information risks in a technology company’s supply chain.
- To explore the organisational initiatives that help technology firms deal with information and cyber risks.
- To assess the effectiveness of technology companies’ responses to cyber and information risks measured on the basis of supply chain resilience.
- To develop practical recommendations on how to improve the cyber supply chain risk management process within technology organisations.
Marketing dissertation aim:
To assess the impact of user-generated and marketer-generated content on consumers’ decision-making in a social media environment.
- To identify the key post categories employed by marketers on social media using the 4Ps of marketing.
- To examine how marketer-generated content (e.g. discounts, special deals, new product announcements, and community-centric posts) on Facebook influences consumers’ purchase decision.
- To explore how user-generated content (e.g. customer reviews and social media posts) on Facebook affects consumers’ purchase decision.
- To compare the effectiveness of user-generated and marketer-generated content in stimulating social media users’ decision to buy.
HRM dissertation aim:
To assess the impact of bullying on employee job satisfaction in the context of culturally diverse project teams.
- To identify what types of behaviour are considered as bullying in the workplace.
- To explore the factors that may trigger workplace bullying in a culturally diverse team.
- To establish the relationship between workplace bullying and employee job satisfaction in project teams with a high level of cultural diversity.
- To produce a set of recommendations on how to minimise workplace bullying in culturally diverse project teams.