Phone: (+44) 0203 9500 830

Whatsapp: (+44) 0794 0000 629


A case study usually involves an analysis of an organisation, campaign, or project, which identifies a situation, generates recommendations and implementation actions, and outlines critical success factors. Thus, the process of writing a case study is quite different from essays or reports. In this tutorial, we have summarised all the phases that you should be completed to write a professional looking case study.


  1. Prepare the case

Preparation is one of the most important phases of the case study writing process. Before you begin to write, you should carefully read the case two or three times. While reading, it is always a good idea to take notes, underline main issues and highlight relevant facts, as they will significantly help you during the subsequent phases of the case study writing process.


  1. Analyse the case

At this stage, you should critically appraise the current situation and identify the problems, which are affecting the organisation. It is also important to link your analysis back to concepts, approaches, and models to make sure it is based upon relevant theory. Backing up your analysis with theory will also help you implement practical solutions to the identified problem.


  1. Describe the solution

Use your analysis findings to develop a set of logical, justified, and realistic solutions to the identified problem. Your opinions and speculations could also be included as a demonstration of the thought process, which led you up to the identified solutions. Evaluate the response to the proposed solutions and recommend a strategy as how to address the analysed problem.


  1. Draft the case

Once you have analysed the case and came up with practical solutions, you should draft your case study. While the structure of case studies may differ, it is common practice to include such sections as introduction, background, proposed solutions, recommendations, and conclusion. After you have prepared your first draft, you should proofread it to avoid spelling mistakes and inconsistencies in content.


  1. Case studies are about storytelling

Writing a case study is about telling the reader the story of a problem that has been resolved. Your story may not necessarily be in keeping with what the readers think. And that’s fine since there may be more than one solution to the identified problem. Guiding the readers through the analysis of the research problem as if they were part of the project is more important as it makes your case study both educational and entertaining.